Digital Marketing Basics Handbook

For many entrepreneurs and small business owners, the question isn't "what is digital marketing?" but "how do I get more customers without spending a fortune?"

According to a 2023 survey by the Small Business Administration, 47% of small businesses cite customer acquisition as their biggest challenge.

Additionally, 64% report limited marketing budgets of less than $5,000 annually.

This practical guide is your roadmap to building an effective and profitable online presence, even with a limited budget.

HubSpot research shows that businesses with a strategic digital marketing plan generate 67% more leads than those without one.

Inside this guide, you will discover:

- Essential Foundations: Understand that 72% of successful small businesses focus on mastering 2 to 3 core marketing channels rather than trying to be everywhere.

- Attack with Intelligence: Discover how 81% of consumers research online before making a purchase and learn how to use this behavior to your advantage.

- The Power of Data: Find out how companies that use data to make marketing decisions achieve a 15-20% higher ROI than competitors who rely on guesswork.

- Proven Techniques: Get a step-by-step guide on how to set smart marketing goals, which makes you 376% more likely to succeed.

Don't be intimidated by digital marketing.

This guide provides you with the data-backed, actionable steps to attract your first customers, expand your audience, and build a profitable online presence.