LLMs for Small‑Business Marketing
LLMs for Small‑Business Marketing: a clear, quick starter guide
👋 You don’t need a data team to use AI. With the right prompts, a Large Language Model (LLM) can help you plan campaigns, draft content, and respond to customers—fast.
What’s an LLM (in one line)?
A text engine trained on lots of examples that can understand your brief and generate helpful copy, ideas, and structure—on demand.
Why marketers should care:
- Speed: from blank page to draft in minutes
- Versatility: ads, emails, blogs, captions, replies
- Cost: scale creative testing without hiring sprees
⚠️ Reality check: LLMs can make confident mistakes. Give context, ask for structure, and always review.
5 steps to get value this week
- Pick one goal. E.g., “Increase Instagram leads by 20% in 30 days.”
- Gather context. Brand voice, ICP, offer, past winners.
- Use a prompt framework. Role → Task → Data → Rules → Format.
- Test 3 variants. Keep what performs, iterate the rest.
- Operationalize. Save best prompts as mini‑SOPs.
Copy‑paste prompts (tailored to SMB marketing)
1) ICP refresher (fast)
Act as a growth marketer. Task: refine my ideal customer profile (ICP) from the notes below.
Data: <paste notes about customers, pain points, objections, budget, location>
Rules: return a table with Segment | Pain | Desired Outcome | Objections | Proof needed.
Format: 5 concise rows, PT/EN friendly language.
2) 30‑day content calendar (omni‑channel)
You are my content lead. Task: build a 30‑day calendar for Instagram, LinkedIn and Email.
Data: brand voice=<describe>, key offer=<describe>, audience=<describe>.
Rules: include Hook, Angle, CTA, Asset type, and KPI per post. Alternate awareness/consideration/decision.
Format: markdown table. Add 3 A/B hooks per post.
3) High‑converting ad copy (3 angles)
Role: performance copywriter. Task: write ad copy for Meta/Google using 3 angles (pain, proof, product).
Data: product=<describe>, audience=<describe>, proof=<testimonials/stats>.
Rules: 5 headlines, 3 primary texts, 2 descriptions per angle; keep under platform limits.
Format: table grouped by angle with character counts.
4) Local SEO blog outline
Role: SEO strategist. Task: outline a blog targeting "<service> in <city>".
Rules: include search intent, H1/H2s, FAQ, internal links, and a local angle (landmarks, neighborhoods).
Format: outline + meta title/description (under limits).
5) Email subject lines (A/B pack)
Role: lifecycle marketer. Task: generate 20 subject lines + 20 preheaders for <offer>.
Rules: mix urgency, curiosity, benefit; flag risky spam terms; label by angle.
Format: two columns: Subject | Preheader.
6) 30‑sec UGC script
Role: UGC director. Task: write a 30-second script with Hook → Problem → Moment of truth → Benefit → CTA.
Rules: include on-screen text and shot suggestions.
Format: numbered beats (1-7).
Do / Don’t
Do: add local details, specify tone, ask for tables, request caveats, and measure results.
Don’t: paste sensitive data, accept the first draft, or skip fact‑checking.
Micro‑case
A Lisbon café used 4 prompts (ICP, hooks, captions, review replies) and saw 2.1× engagement in 2 weeks. Same team, better process.
🚀 See how SMBs use AI to grow → kitoo.digital
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