
How to Build an Email Funnel in 60 Minutes with AI (Templates Included)
Goal: Launch a clean, converting email funnel today—without overthinking.
Who it’s for: Intermediate marketers, solo founders, and ecommerce operators who want a practical, do-it-now system.
What you’ll get: Minute-by-minute plan, AI prompts, copy-paste templates, automations checklist, and quick KPIs.
The 60-Minute Plan (overview)
Minutes 0–10 — Strategy & Offer: Audience, outcome, irresistible lead magnet.
Minutes 10–20 — Landing + Thank-You: One hero section, one form, one TY page.
Minutes 20–35 — Emails (5): Delivery, welcome, nurture x2, sales.
Minutes 35–45 — Automations: Triggers, delays, basic segment logic.
Minutes 45–60 — QA & Launch: Settings, analytics, deliverability must-dos.
Tools: Works with Klaviyo, Mailchimp, Brevo, ConvertKit, Omnisend, or Shopify Email. Use the same copy and structure below.
Minutes 0–10: Strategy in One Page
Define your funnel in 3 bullets
Audience: Who and what they’re trying to achieve (or avoid).
Outcome: The quick win your lead magnet delivers in <15 minutes.
Offer bridge: The paid product/service your funnel naturally leads to.
Example (Ecommerce):
Audience: New store owners who struggle to write product descriptions.
Outcome: 10 plug-and-play product description formulas.
Offer bridge: “Conversion Copy Pack” (done-for-you templates).
AI Prompt: Positioning & Lead Magnet
Copy this into your AI tool and replace bracketed items:
Pick one idea. Keep it simple (checklist, swipe file, mini-worksheet, short calculator).
Minutes 10–20: Landing & Thank-You (copy + prompts)
Landing Page: Minimal, high-intent
Structure
Hero headline (value + outcome)
1–2 proof bullets
Email form (first name optional)
Mini FAQ (privacy + “what you’ll get”)
AI Prompt: Landing Copy
Paste-Ready Landing Copy (example)
Headline: Steal 10 Product-Copy Formulas That Consistently Convert
Subhead: Ship winning descriptions in minutes—no blank-page panic.
Bullets:
Plug-and-play templates for any SKU
Proven structure for CTR & AOV
Works in Shopify, Amazon, Etsy
CTA button: Get the Free Copy Pack
Thank-You Page: Set expectations
Message: “Check your inbox—subject ‘Here’s your Copy Pack’.”
Next step: Offer a relevant article or product.
Compliance: “We’ll only send practical emails. Unsubscribe anytime.”
Paste-Ready TY Copy
Your pack is on the way 🎉
Subject: Here’s your Copy Pack (arrives in ~2 minutes).
While you wait: [Read: “How to write benefit-led bullets in 7 minutes”]
Minutes 20–35: The 5-Email Core
Timing
Email 1 (Immediately): Delivery + micro-win
Email 2 (Day 1): Welcome + positioning
Email 3 (Day 3): Story + objection busting
Email 4 (Day 5): Social proof + value
Email 5 (Day 7): Offer + direct CTA
Personalize with
{{ first_name | default: "there" }}
if your ESP supports it.
Email 1 — Delivery (send immediately)
Subject options
Here’s your [Lead Magnet] 📦
Your pack is inside (save this email)
Ready? Your [result] starts now
Preview text
Open, download, micro-win in 10 min.
Body
CTA: Download now
Email 2 — Welcome + Positioning (Day 1)
Subject options
What you can expect (and what you won’t)
Let’s make [outcome] repeatable
The plan from here
Body
Email 3 — Story + Objection (Day 3)
Subject options
The 7-minute “benefit sweep”
I used to write terrible product copy (fix inside)
From “meh” to “add to cart” in 7 minutes
Body
Email 4 — Social Proof + Value (Day 5)
Subject options
3 quick wins from stores like yours
What worked last week (screenshots)
Proof it works (and how to copy it)
Body
Email 5 — Offer (Day 7)
Subject options
Ready for the full system?
Want my complete copy pack?
Stop guessing—steal the whole swipe file
Body
Minutes 35–45: Automations (the wiring)
Set up in your ESP:
Flow trigger: “Joins list” or “Subscribes via [Lead Magnet] form”.
Email 1: Immediately (send).
Delays: 1 day → Email 2; 2 days → Email 3; 2 days → Email 4; 2 days → Email 5.
Branch (optional): If Email 1 not opened in 48h → resend with new subject.
Tags/Properties: source = lead_magnet_[slug]
, status = engaged_30d
on opens/clicks.
Suppression: If unsubscribed, exit flow.
Re-engagement (optional, 2 steps, 30d later)
Subject: Still want [outcome]?
If no click → Subject: Should I stop emailing you? (1-click stay-in link)
Minutes 45–60: Deliverability, Tracking & QA
Deliverability
Authenticate domain: SPF, DKIM, DMARC (your ESP has a 10-minute guide).
From name: Human and consistent (“Jamie at StoreName”).
Plain-text version on (most ESPs auto-generate).
Tracking
Add UTM to every primary CTA:?utm_source=email&utm_medium=flow&utm_campaign=lm_welcome&utm_content=e1_cta
QA checklist
Test form → confirm on mobile and desktop.
Open each email preview; send test to Gmail/Outlook.
Links: download, internal pages, offer CTA.
Unsubscribe and preference center working.
Time zone and send window (avoid 2–5am local if possible).
Copy-Paste: Landing, TY, and Email Templates
Landing (Markdown block)
Thank-You
Email 1–5 (compact edition)
E1 Delivery
E2 Welcome
E3 Story/Objection
E4 Proof/Value
E5 Offer
AI Prompts Library (reuse anytime)
1) Subject lines (10 variants)
2) Turn features into benefits
3) Objection buster
4) Offer CTA block
Segments & Benchmarks
Starter segments
Engaged 30d: Opened OR clicked in last 30 days.
Prospects (LM): Subscribed via [Lead Magnet].
Customers: Placed order ≥1.
Inactives 90d: No opens/clicks for 90 days.
Healthy early benchmarks (guide, not rules)
Email 1 open: 55–70%
Email 1 click: 20–35%
Flow average open: 35–50%
Unsub rate per email: <0.6%
Compliance Notes (quick)
Use clear consent language at opt-in.
Include address + unsubscribe in footer.
Honor deletion/portability requests (GDPR/CCPA).
Don’t add people who didn’t consent.
What to Do Next (15–30 min)
Create segments: Engaged 30d, Inactives 90d, Customers.
Ship 1 weekly newsletter with 1 tactical tip + 1 CTA.
Turn this post into a PDF checklist (lead magnet upgrade).
A/B test landing headline and Email 1 subject.
Authenticate SPF/DKIM/DMARC and review metrics weekly.
Bonus: Want the ready-made assets? Bundle your landing, emails, and checklist in a single “Email Funnel Kit” and link it in Email 1. Easy win for perceived value.
Final CTA (paste at the end of your post)
Ready to launch in the next hour?
Grab the Email Funnel Starter Kit (landing copy, 5 email templates, and the automation checklist).
[Download the Kit]